Words become reality.
Instagram ·
Why walking helps Rafael gain distance from a text
When I spend too long on a text, eventually every sentence sounds fine.
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LinkedIn ·
What actually worked after a month on LinkedIn
Across my first 23 LinkedIn posts, friction beat textbook advice.
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Instagram ·
Separate essential criteria from learnable skills before advertising a vacancy
Before touching an advertising budget, I separate two lists.
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LinkedIn ·
The job ad shows the role. The careers page shows the workplace.
In my reviews, careers pages often repeat the same list of tasks, requirements and benefits.
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Instagram ·
Clarify leadership when the practice owner also treats patients
When practice management also treats patients, one question remains: who is available to lead day to day?
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LinkedIn ·
The application process selects for tolerance of hassle instead of suitability.
I keep finding the same break in my manual job portal reviews.
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LinkedIn ·
Professional development becomes convincing when time and budget are clear.
‘We support further training’ sounds good. It gives you nothing to plan with.
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Instagram ·
Clarify a dental assistant’s role and responsibilities before the conversation
The profession combines different tasks. An applicant still wants to know what belongs to their role in this particular practice and where the team shares responsibility.
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LinkedIn ·
Your strongest competitor is the professional’s current job.
Your strongest competitor is the job a good professional already has.
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Instagram ·
Why Rafael asks about the difficult side of a vacancy first
When discussing a vacancy, I do not ask about benefits first.
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LinkedIn ·
If you need someone ‘immediately’, you are often already late.
Only now are photos, copy and a careers page created. Only now does the practice speak publicly about working hours, onboarding and applying.
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LinkedIn ·
Tell me the role and workload. I will tell you where I look first.
For a 40% physiotherapy role, I first check how the days are distributed, how much time remains for documentation and what happens when someone is absent.
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Instagram ·
Honest collaboration remains respectful, even with direct criticism
If a draft does not work, I say so. If I cannot deliver something, I do not promise it.
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LinkedIn ·
What a practice review looks like on my screen
Four views sit side by side:
the Google search for the practice name
the homepage
the vacancy
the first contact on a phone
Instagram ·
A concrete claim must hold from the recruitment campaign to the first reply
A recruitment campaign may spark curiosity. It must not invent a second version of the job.
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LinkedIn ·
Before applying, people Google your practice
A professional reads your job ad. It sounds interesting.
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Instagram ·
On a dental careers page, job information must be usable before a large practice image loads
At a dental practice, I open the careers page on my phone first.
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LinkedIn ·
A chiropractic practice needs visibility long before a vacancy
A chiropractic practice becomes visible too late if professionals only discover it through a job ad.
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LinkedIn ·
A foreign physiotherapy qualification also changes the application process
For a foreign physiotherapy qualification, it may mean:
The mandatory PreCheck is still underway.
The application has been submitted.
The first decision has been issued.
A compensatory measure remains outstanding.
Instagram ·
What a careers page should explain about a full physiotherapy day
On a movement practice’s careers page, I want to understand the rhythm: which treatments shape the day? When is documentation done? How often does the workplace change? What can be planned?
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LinkedIn ·
Initial contact can be shorter than an application
A professional opens your vacancy on a phone and is interested.
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Instagram ·
What the existing practice team takes on because a role is vacant
The work lands somewhere. A colleague sees more patients. Practice management postpones tasks. Or a service is left unattended.
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LinkedIn ·
Practice succession and the online presence
A practice handover is prepared years in advance. The online presence belongs in that preparation.
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LinkedIn ·
A free review of your vacancy
Within a few seconds, it should be clear:
How is the workload distributed?
What does a normal day look like?
How does onboarding work?
How easy is first contact?
Instagram ·
Why bad advertising annoys Rafael too
When the same clip jumps into my face for the fifth time, everything flashes and some guy claims he can fix my life in 30 days, I am out.
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Instagram ·
A polished draft gets discarded if the message is interchangeable
This week I discarded several drafts even though they looked polished.
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LinkedIn ·
What I mark first on a careers page
On a careers page, I first mark every sentence that could also appear at the practice two streets away.
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Instagram ·
Patients and applicants need two clear paths on a practice website
A practice website often has two very different visitors.
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LinkedIn ·
Professionals want to see what their potential workplace really looks like.
The useful subjects are right in everyday life:
reception on a normal morning
a treatment room between appointments
the documentation workspace
a short team handover
the break room as it really is
Instagram ·
Further training needs planned time in the working day
Further training is not a benefit if there is no time for it in daily work.
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Instagram ·
A team photo shows faces, but not yet collaboration
A team photo shows faces. It does not show how collaboration works.
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Instagram ·
Clear answers before a trial day at a dental practice
Before someone arrives at a dental practice, I would clarify five things: purpose, contact person, duration, schedule and feedback.
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LinkedIn ·
When there is little room to increase a physiotherapist’s salary
When there is little room on physiotherapy pay, conditions must become concrete.
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Instagram ·
The six-month question before a recruitment campaign
What would have to happen for a good professional to leave again after six months?
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LinkedIn ·
A medical practice assistant vacancy also offers a working day
A medical practice assistant vacancy also offers a working day.
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LinkedIn ·
Buying reach for an interchangeable vacancy is expensive noise
Buying reach for an interchangeable vacancy is expensive noise.
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Instagram ·
Why Rafael does not want to return to a conventional job
Being self-employed is often uncomfortable. If I get nothing done, nobody is responsible but me.
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Instagram ·
Work location and accessibility come before a regional recruitment campaign
For me, a regional recruitment campaign does not begin in an ad account.
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LinkedIn ·
The roster is a recruitment argument
‘Flexible hours’ leaves open who is expected to be flexible.
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Instagram ·
Make onboarding visible on a dental practice’s careers page
‘Thorough onboarding’ is easy to write. On a careers page, I want to know who handles it.
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LinkedIn ·
What does the practice ask for, and what does it offer in return?
‘Attractive employment conditions’ and ‘modern workplace’ describe very little.
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LinkedIn ·
An 80% workload can mean very different working weeks
Four fixed working days are planned differently from five shorter days. Changing days off alter everyday life again.
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Instagram ·
What having a say really means in a movement practice
‘Help shape the practice’ sounds strong. In a job ad it remains empty unless someone says what a new physiotherapist can influence.
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LinkedIn ·
What can a professional learn about your practice in 30 seconds?
Four things should then be clear:
Which role is open?
How are working days distributed?
How does the team work day to day?
How does initial contact work?
Instagram ·
Honest claims in a job ad instead of an idealised practice
A job ad must not be an idealised picture of the practice.
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LinkedIn ·
Professionals still choose, even during a staff shortage
Professionals still choose, even during a staff shortage.
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LinkedIn ·
I test your vacancy from a professional’s perspective
I search for the role and location, open the ad on a phone and follow the path to first contact.
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Instagram ·
Rafael’s personal measure of a good week
Did not procrastinate. Went to the gym. Got something done.
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LinkedIn ·
Many Swiss practices are better employers than their websites suggest
Many Swiss practices are better employers than their online presence suggests.
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Instagram ·
The internal process after an applicant’s first message
An ad can bring attention. What happens after the first message remains your responsibility.
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Instagram ·
Vacancy seen. Interest sparked. Then the obstacle course begins.
Mandatory CV upload. Cover letter. Six fields before a question can even be asked.
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Instagram ·
Different dental roles need different recruitment messages
Two vacancies in the same practice do not need the same text.
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Instagram ·
A credible recruitment message starts with listening
Before writing about a practice’s vacancy, I want to hear what everyday work really sounds like.
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LinkedIn ·
‘A family-like team.’ ‘Attractive conditions.’
Two benefits that sound good and leave much unexplained.
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LinkedIn ·
Before spending a franc on advertising, I test the application process on my phone.
I open the role like someone who does not yet know the practice.
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LinkedIn ·
A campaign cannot repair a working day that breaks its promise.
Marketing can create interest. It must not invent a workplace.
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LinkedIn ·
A job ad can be online and still say almost nothing about the employer.
Tasks, workload and requirements are quickly listed. Other answers are often missing from the decision.
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LinkedIn ·
Gen Z doesn’t want to work anymore.
The St. Gallen Youth Study 2025 paints a different picture.
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Instagram ·
How working with me works. Four steps, no mystery.
1 — First conversation. 30 minutes, free. You talk, I listen. At the end, one of us honestly says yes or no.
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Instagram ·
When someone promises ‘six figures in 30 days’
‘Six figures in 30 days.’ Take a quick look at the person promising it.
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Instagram ·
The 10-second test for your website
Can a stranger understand what you do and for whom in that time? If not, you have the same problem as 90% of coaching sites: they talk about who YOU are, not what the client gains.
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Instagram ·
If 2% conversion is good, 98% are saying no
A 2% conversion rate is considered ‘good’. Put plainly, 98 out of 100 say no.
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Instagram ·
You do not need 47 funnels
The industry sells complexity because complexity looks expensive. Stacks, tripwires, upsell chains. Each extra step is another point where your client can leave.
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Instagram ·
I do not sell marketing. I put things in order.
I have been where you are: good work, full weeks, and an outward presence that shows none of it. I know the path because I have walked it myself.
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