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All social posts Instagram · August 14, 2026

Patients and applicants need two clear paths on a practice website

A practice website often has two very different visitors.

Original on Instagram ↗
Patients and applicants need two clear paths on a practice website — Original German media (1/6)
Post details
Platform
Instagram
Published
August 14, 2026
Account
kotodama_co.ch
Open the original post ↗
Translated from Rafael Hager’s German original. Images and videos remain in German.

A practice website often has two very different visitors.

The patient wants a service, the location and a way to book. The applicant wants a vacancy, a sense of daily work and initial contact.

Swipe through. If both have to puzzle over the same navigation, the website loses its purpose.

I would hide neither route. The page can say clearly: this way for treatment, that way to work at the practice.

Which route is easier to find on your homepage?

#Praxiswebsite #Karriereseite #PraxisRecruiting #Praxismarketing #Bewerbungsweg #SchweizerPraxen #Kotodama

More media from this post

Patients and applicants need two clear paths on a practice website — Original German media (2/6)
Patients and applicants need two clear paths on a practice website — Original German media (3/6)
Patients and applicants need two clear paths on a practice website — Original German media (4/6)
Patients and applicants need two clear paths on a practice website — Original German media (5/6)
Patients and applicants need two clear paths on a practice website — Original German media (6/6)

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