Words become reality.
An ad can bring attention. What happens after the first message remains your responsibility.
Swipe through. This is the part no ad account handles for you.
If an enquiry gets stuck between reception and practice management, a clear internal process is missing.
My standard before every campaign: it is clear who replies and by when the next step follows. The professional should not have to wonder whether their message arrived.
Who handles your first reply when an application arrives?
More media from this post
