Words become reality.
A 2% conversion rate is considered ‘good’. Put plainly, 98 out of 100 say no.
We have become used to selling waste as success. More traffic, more ads, more reach, and almost nothing comes through at the end.
The problem is rarely the traffic. It is the page it lands on. If that page does not make clear in seconds what you do for whom, you can pour in whatever you like.
Reach is not your bottleneck. Clarity is.