On a careers page, I first mark every sentence that could also appear at the practice two streets away.
‘Flexible working hours.’
‘Support for further training.’
‘A family-like team.’
‘A modern practice.’
Each needs evidence from everyday work beside it.
For working hours: possible working days and how early the roster is confirmed.
For training: budget and paid time.
For the team: who handles onboarding and how handovers work.
For equipment: the actual devices and systems the team uses.
That lets a professional assess whether the role fits their life before applying.
Which sentence on your careers page still needs concrete evidence?
