Words become reality.
Campaigns
What to clarify before spending the first franc on advertising
Before an advert goes live, four questions need answers: who should it reach, what does it promise, where does the click lead and how is a real enquiry recognised?
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The Kotodama blog
Questions that everyday work leaves unanswered.
I develop practical questions with primary sources, a clear interpretation and a useful next step.
Local visibility
What your website and Google Business Profile should show together
People searching locally often see a map listing first and then visit the website. Both should show the same name, core details and an understandable picture of the services.
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Social media
How individual posts become a manageable presence
One good idea is quickly published. A reliable social presence emerges when topics, formats, responsibilities and approvals fit together.
Read articleWhich question should I take apart next?
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