Words become reality.
Before applying, people Google your practice.
A professional reads your job ad. It sounds interesting.
Then they search for the practice name.
The ad says ‘family-like team’. Not a single person appears on the website. Criticism on Google goes unanswered.
Now they have to decide which impression to believe.
A better-looking ad does not fix that. The job ad and online presence need to show the same practice.
Google your practice in incognito mode today and open the first results on your phone.
What exactly can a professional learn there about a potential workplace?