Words become reality.
Recognise
Your offer is immediately clear.
Visitors understand what you do.
Websites · Google · Advertising · Social media · Recruitment
Good work deserves a website that fits.
Websites and marketing that show what makes your business distinctive and make the next step clear.
People should not have to guess how good your work is.
Visitors should quickly understand what you offer and what to do next.
Understand
Important information is easy to find.
Services, location and process are where people expect them.
Act
The next step is simple.
Making an enquiry or applying takes just a few steps.
Services
Where do you need support?
You can start with a single service. When several elements belong together, Kotodama plans and delivers them together.
01 · Build a website
A clear website
Visitors immediately see what you offer and how to reach you.
Explore this service02 · Get found on Google
Visible in your area
Your website and Google profile show what you offer and where you work.
Explore this service03 · Advertising & emails
Follow through on enquiries
Ads, landing pages and emails make each next step clear.
Explore this service04 · Manage social media
Show up regularly
Clear topics and posts keep people informed about your business.
Explore this service05 · Reach potential employees
Present your vacancies clearly
Interested people see what the role offers and how to get in touch.
Explore this serviceUnderstand the business first. Then build its website.
You see the direction early. Once it feels right, it becomes the finished website or campaign.
What is already working well?
We bring your offer, everyday work and existing pages together for review.
What should happen next?
The most important action has a clear place. Everything else supports it.
What belongs together?
Copy, design, landing pages and measurement follow the same direction.
Why Kotodama?
Words give a website direction.
言霊 is read as ‘Kotodama’ and means ‘word spirit’. The name fits the work: good words help people understand what defines a business.
Flo Winkler on our work on his website and shop.
Read the video transcript (translated from German)
I am Flo Winkler, owner of Galactic Pictures, a film production company in Zurich. I met Rafi when we decided at short notice to take our series Magali & der Reiser to Fantasy Basel. We wanted to set up a website and an online shop for it. We were incredibly lucky to meet Rafi at exactly that moment.
We agreed on the scope in one meeting and a few emails, and Rafi got started. He also took the initiative to suggest ideas where our storyline was still missing something, which helped us move forward very quickly. I found him extremely reliable, very professional and someone who delivers.
For me, as someone who also runs a small company, this was a real lesson. Bringing in outside help makes things so much easier: you move faster, get a better result and conserve your own resources. I can warmly recommend Rafi.
‘I found Rafi extremely reliable and very professional — someone who delivers.’Flo Winkler · Galactic Pictures, Zurich
How Kotodama works
Direction and delivery stay together.
Kotodama builds websites and marketing for owner-run businesses in Switzerland. You see progress early and approve the work before anything goes online.
Who is behind KotodamaKotodama thinks it through and does the work.
The Kotodama blog
All articlesQuestions that help your website work better.
Campaigns
What to clarify before spending the first franc on advertising
Where does the ad lead, how do people get in touch and what can you measure accurately?
Read article ↗
Local visibility
What your website and Google Business Profile need to show consistently
Read article ↗
Social media
How individual posts become a consistent presence
Read article ↗Next step
Where should your website and marketing begin?
Briefly describe what you have in mind. Kotodama will help you choose the right service.
Discuss your projectYour enquiry goes directly to Kotodama.