What counts as qualified.
We count a real, contactable person who meets the essential criteria agreed in writing. Each person counts no more than once.
Looking for qualified staff for your practice?
In 30 active campaign days. Guaranteed.
I build the job profile, regional campaign and mobile application process. We agree in writing what counts as qualified before we start.

Offer at a glance: At least 10 qualified applications in 30 active campaign days, guaranteed; job profile, regional Meta campaign and mobile application process.
A vacancy is not filled simply because it is online.
It needs to stand out locally and make the next step easy.
What makes the guarantee measurable
The guarantee needs a clear counting method. Before starting, we record the essential criteria and what counts as an active campaign day in writing.
You know which applications count before we start. I measure the campaign against that definition, without moving the goalposts later.
Agreed before the campaign startsWe count a real, contactable person who meets the essential criteria agreed in writing. Each person counts no more than once.
A day counts when the campaign and application process are active. Pauses due to missing advertising budget, access or approvals do not count.
Applications go directly to you. Your practice decides on interviews, personal fit, contracts and hiring.
How your application process is built
Job profile, campaign, application process and measurement are built as one connected process, rather than an isolated set of ads.

The role, team, working day and employer offer are clearly described. What counts as qualified is agreed in writing before starting.
Several ad creatives make the role visible in the agreed region. The role and employer offer stay specific.
Interested people can make initial contact directly from their phone. Complete documents can follow later.
Ad delivery, creatives and the application process are reviewed and adjusted during active campaign days.
What the guarantee means in practice
If there are fewer than 10 qualified applications after 30 active campaign days, I continue without a management fee.
If there are fewer than 10 qualified applications after 30 active campaign days, I continue for another 60 active campaign days without a management fee. The advertising budget remains separate. Hiring is not guaranteed.
Defined first. Measurable afterwards.
A real, contactable person submits the required details.
The person meets the essential criteria agreed in writing.
Training or an accepted alternative, language, workload and work location are clarified before starting.
Each person counts no more than once. Candidates already known to the practice are documented.
How we work together
First, we briefly discuss your vacancy. Then we put the requirements, services and costs in writing.
We clarify the role, location, workload and your practice’s offer as an employer.
First conversationEssential criteria, counting method, scope and costs are documented before starting.
Before launchI create the job profile, ads, application process and tracking. You approve everything before launch.
SetupDuring the 30 active campaign days, I review and improve delivery, creatives and the application process.
Active campaign
Rafael Hager · Founder of Kotodama
I develop the job profile, ads and application process myself. I remain your direct contact throughout the campaign.
Before we start, we discuss openly whether the starting conditions are suitable for the campaign.
Frequently asked questions
The guarantee covers at least 10 qualified applications within 30 active campaign days. The practice and Kotodama agree in writing what counts as qualified before starting. If there are fewer than 10, Kotodama continues for another 60 active campaign days without a management fee. Hiring is not guaranteed.
When the campaign and application process are active. Pauses due to missing budget, access or approvals do not count as active campaign days.
The practice and Kotodama agree on the essential criteria and counting method in writing before the campaign starts.
I continue for another 60 active campaign days without a management fee. The practice pays the advertising budget separately during that time.
After our first conversation, you receive the scope and costs in writing. The advertising budget is listed separately.
Contact
Send me your name and phone number. If you like, add your practice website or vacancy link. I will contact you personally.