Words become reality.
Open your homepage. Set a timer for 10 seconds.
Can a stranger understand what you do and for whom in that time? If not, you have the same problem as 90% of coaching sites: they talk about who YOU are, not what the client gains.
The fix: the first line belongs to the client, not you. Not ‘Certified performance coach’, but the problem they can leave behind with you.
You pass when a stranger can say: ‘This is for [whom], to achieve [what], without [the frustrating thing].’ In one sentence, without scrolling.
Do the test. If your site fails, write to me for an initial conversation, no pitch.
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