Words become reality.
A credible recruitment message starts with listening.
Before writing about a practice’s vacancy, I want to hear what everyday work really sounds like.
How does the team work together? What should a new professional know before getting in touch?
If I have to guess it all from a briefing, the result is polished marketing. It sounds tidy, but not like the practice.
So I listen first. Writing comes afterwards.
Which honest answer is missing from your job description today?