Words become reality.
A practice handover is prepared years in advance. The online presence belongs in that preparation.
FMH Services recommends starting succession planning five to eight years before the handover.
For 2025, the Federal Office of Public Health reports that almost half of primary care providers are at least 55. Among those aged 60–64, only around a quarter have a succession arrangement.
Long before the first conversation, the online presence shows what defines the practice as a business.
How does the team work?
What role does the owner have today?
How are rooms and processes organised?
What does the practice stand for?
If the website only shows an address and service list, the business behind them stays invisible.
If you plan to hand over your practice in the coming years, what would a potential successor learn online about it today?
Sources: FMH Services, specialist article on practice succession; FOPH/Obsan, primary care 2025.