Words become reality.
By me · 2 min read
1. The real business is the starting point
Google requires a Business Profile to represent the business as it appears in the real world. The name is not a place for extra keywords.
Address or service area, opening hours and phone number must belong to the actual business and stay current.
2. Categories and service pages have different jobs
The profile category describes the core business as specifically as possible. The website can explain individual services in more detail.
The profile stays precise while the website has room for differences, process and common questions.
3. Completeness helps people and Google
Google names complete and correct information as a basis for relevant local searches. Local factors include relevance, distance and prominence.
Website copy cannot change distance, and no specific position can be guaranteed.
4. Consistency becomes ongoing maintenance
When hours, services or contact details change, update the website and profile together.